Integra LifeSciences Global Senior Product Manager in Plainsboro, New Jersey
Integra LifeSciences, a world leader in medical technology, is dedicated to limiting uncertainty for surgeons, so they can concentrate on providing the best patient care. Integra offers innovative solutions in orthopedic extremity surgery, neurosurgery, reconstructive and general surgery, and regenerative wound care.
Integra's orthopedic products include devices and implants for foot and ankle, hand and wrist, shoulder and elbow, tendon and peripheral nerve protection and repair. Integra is a leader in neurosurgery, offering a broad portfolio of implants, devices, instruments and systems used in neurosurgery, neuromonitoring, neurotrauma, and related critical care. Integra’s Tissue Technologies is an in-patient and outpatient Regenerative product portfolio, which includes products for wound care, burns, abdominal reconstruction, and plastic & reconstructive surgery. In the United States, Integra is a leading provider of surgical instruments to hospitals, surgery centers and alternate care sites, including physician and dental offices.
Founded in 1989 Integra is headquartered in Plainsboro, New Jersey and has over 3,300 employees worldwide. Integra's common stock is listed on The NASDAQ Stock Market under the symbol "IART."
The Senior Global Product Manager is responsible for marketing related to Codman Specialty Surgical, Precision Tools & Instruments. This position performs activities such as ongoing assessment of new ideas, market research, marketing plan/buying process, product positioning and segmentation, pricing strategy, and global financial valuations. This position also may create new product launch packet materials/tools.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
Leads development of product marketing plans by preparing objectives, strategies, tactics, profit and loss projections, including short and long-term strategies
Manages new product development marketing activities for specific products within the respective Group, including new idea review and recommendations, concept and design development, technique development, project management and market introduction
Actively mentors less-experienced group members in Marketing-related areas
Recommends product line extensions and/or line trimming, forecasting, pricing strategies, literature/video/sales support materials, labeling revisions, clinical studies, manufacturing and customer service/operations support for existing product line(s) which would ultimately build the value of the product line and maximize product line earnings
Determines strategic product line decisions such as priority of product or line enhancements which optimize organizational goals and objectives by evaluating competitors’ products and by determining market share and market trends; keeps others informed by maintaining and distributing competitive comparisons and evaluations
Develops product oriented positioning documents, product profiles, competitive analysis, presentations, demos, white papers, product updates and content for corporate marketing vehicles such as web sites, brochures and seminars
Monitors product development progress with engineering, manufacturing, regulatory affairs and related departments to ensure product line objectives are achieved on a timely basis
Prepares annual budget forecasts for the marketing functions related to the product line(s)
Maintains frequent and regular contact with strategic industry experts and trade organizations, field visits with key surgeons and sales consultants, participation in key meetings and conferences to ensure company and products are perceived superior relative to the competition Collaborates with sales to ensure a high quality of sales support in terms of new product/market introductions, sales training programs, key surgeon/key account field visits and regular communication, both responsive as well as proactive
Establishes and maintains key close professional relationships with internal and external constituents to stay abreast of new market opportunities. Continually pushes for new innovations within existing product line
Routinely interfaces with the managers/directors of other product lines offered by the company to fully understand the relationships within the portfolio of products offered by the Company
Monitors forecasts as necessary and works collaboratively with other departments to ensure product availability throughout the lifecycle of the product
Maintains up-to-date product and industry knowledge by regular review of the literature, co-traveling with field sales personnel, attending surgeries, etc.
Supports the Company’s medical education initiative by assisting in the preparation and running of surgeon training courses which may include didactic and cadaver labs
Works collaboratively with Marketing Communications and other related departments to ensure products are properly positioned in the market utilizing creative promotional, pricing, service, and product characteristic strategies to maximize sales and profits
Participates in strategic sales and marketing planning activities for assigned products in order to identify key targets, surgeons, and hospitals by specific product
Performs other duties as required
The requirements listed below are representative of the knowledge, skill, and/or ability required for this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Bachelor’s degree required
MBA strongly preferred
5+ years of experience within the medical device, pharmaceutical, biological industry, or closely related
Performed quantitative analysis to guide global/regional performance and decision making
Created components of comprehensive global marketing plans
Managed elements of new product commercialization launch
Experience getting first-hand customer information and using it for improvements (e.g. KOLs, market research, VOC)
Effectively worked with both direct and indirect sales force to achieve result
Implemented elements of brand positioning strategies that resulted in incremental demand for product
Experience working with a best in class repeatable marketing methodology is a plus
Flawless execution of communication and promotional campaigns (e.g. labs, tradeshows, customer education)
Strong analytic, technical and conceptual aptitude
Proven strategic planning and implementation capabilities
Excellent oral and written communication and presentation skills
Strong interpersonal skills and coaching skills at the employee and management levels
Average travel requirement is approximately 45%
Vacancy ID 2018-26375
Position Type Regular Full-Time