Integra LifeSciences Senior Product Manager in United States
Integra LifeSciences, a world leader in medical technology, is dedicated to limiting uncertainty for surgeons, so they can concentrate on providing the best patient care. Integra offers innovative solutions in orthopedic extremity surgery, neurosurgery, reconstructive and general surgery, and regenerative wound care.
Integra's orthopedic products include devices and implants for foot and ankle, hand and wrist, shoulder and elbow, tendon and peripheral nerve protection and repair. Integra is a leader in neurosurgery, offering a broad portfolio of implants, devices, instruments and systems used in neurosurgery, neuromonitoring, neurotrauma, and related critical care. Integra’s Tissue Technologies is an in-patient and outpatient Regenerative product portfolio, which includes products for wound care, burns, abdominal reconstruction, and plastic & reconstructive surgery. In the United States, Integra is a leading provider of surgical instruments to hospitals, surgery centers and alternate care sites, including physician and dental offices.
Founded in 1989 Integra is headquartered in Plainsboro, New Jersey and has over 4,500 employees worldwide. Integra's common stock is listed on The NASDAQ Stock Market under the symbol "IART."
Manage the product line as a business, develop strategy and drive execution.
Lead strategic planning for the product line
Develop and execute marketing plan that includes competitive market analysis and profiling, product benefit analysis, product positioning and positioning statement, unmet needs assessment, STP (Segmentation, Targeting and Positioning) and sales strategy with based on product value
Develop strategic marketing programs and promotions to drive business growth effectively.
Develop and maintain product promotional tools including training materials for sales reps.
Plan and execute seminars and other educational activities.
Develop advocate relations and manage KOL relations.
Grow brand awareness through a number of activities with involvement of KOLs
Co-visit customers with sales reps or independent visit to enhance conversions or research the market needs, opportunities
Lead communication with global marketers to exchange market information and learn market access or marketing programs as best practice sharing.
Provide the regional market needs, market information for future product development or existing product development project
Co-work with supply chain management (SCM) to retain accurate sales forecast and have efficient product inventory.
Manage regulatory compliance by collaborating with RA/QA personnel.
Coach junior marketer and strengthen company’s marketing capability
The requirements listed below are representative of the knowledge, skill, and/or ability required for this position.
Graduated from a University. MBA is an asset but not necessary
Excellent knowledge of MS Office applications
Business level of English (Reference TOEIC score > 800)
+5 years relevant Product Marketing experience plus the delivery of exceptional results
Outstanding people development and capabilities to motivate team members in the organization
Strategic view and commercial acumen.
Relationship builder in a matrix organization.
A self-starter with a strong bias for action.
Flexible and entrepreneurial thinking.
Self-motivated and exhibits a positive “can-do” attitude
Exhibits good communication skills and can work effectively at all levels, both internally and externally
Vacancy ID 2018-26965
Position Type Regular Full-Time